Equally Strong is a minimalist design created by Stockholm-based designer Hanna Wik. The project evolved from the designer’s own experience with the wellness and training market. The designer felt that health and wellness should be universal, and wanted to create a design that would be welcoming to both avid trainers and novices. The focus was to create a design that could potentially change the relationship and perspective between user and equipment. The goal was to create for a new era of health and fitness, where all feel equally included regardless of the conditions.
Photography by Carl Kleiner