ASSOS Showroom by ruby3

Posted on July 20th, 2010 by admin

I am a firm believer that the atmosphere of a store’s interior can affect purchase intentions. I specifically remember this outerwear store that purposely turned up the air conditioning in the middle of winter to entice more people to buy their jackets; and it worked.

The ASSOS Showroom in Darmstadt, Germany is the kind of interior I’m willing to stay a few extra minutes in. Designed by ruby3, this futuristic layout projects a perception of luxury and quality. I find the design of this interior particularly satisfying in regards to both its stark contrasts and unique display installations.

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