Jul 21, 2012 / commercial
Folklore by Danielle Reid

Folklore is a minimalist design store located in London, England, and curated by Danielle Reid. The store is a brilliantly curated selection of furniture, lighting, art and lifestyle goods. All products stocked by Folklore are either completely recyclable, or made in an environmentally mindful way. (5)

Name: Folklore

Designer: Danielle Reid

Location: London, England

Folklore is a minimalist design store located in London, England, and curated by Danielle Reid. The store is a brilliantly curated selection of furniture, lighting, art and lifestyle goods. All products stocked by Folklore are either completely recyclable, or made in an environmentally mindful way.

“We seek out brilliant designers and makers. Craftsmanship, quality and durability are very important to us. We source authentic, enduring goods that have purpose and will hopefully be loved, treasured and kept.”

Accessories can make or break an interior, and the product selection that Folklore supplies definitely makes this store interior. This is not the typical collection of items I’m usually enamored with, but these designs all have a charm and detail I rarely see in mass-produced products. What do you guys think of this interior?

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