Name: OPAQUE • PLATFORM
Designer: Bahbak Hashemi-Nezhad
Location: Tokyo, Japan
OPAQUE • PLATFORM is a minimalist store display located in Tokyo, Japan, designed by Bahbak Hashemi-Nezhad. The designers wanted to focus the space on the heritage, materiality, and quality of the products. Understanding the fast-pace nature of the retail environment, BH-N’s heavy focus on visual merchandising led to the creation of the PLATFORM shelving system. Explained by the designer,
“Inter-store menus and a discrete numbering system are used to provide alternative background information and in-store locations of the products.”
I’ve been to a few stores where the actual stock of the product is kept hidden in storage, and the focus is on each product individually. Most likely adopted from the minimalist optic store concepts, this style of visual merchandising places an unperceived emphasis on the value of each item. I like how there’s a “menu” of all of the items placed underneath their respective numbers. I want the number 7 combo.