OPAQUE • PLATFORM by Bahbak Hashemi-Nezhad

Posted on June 21st, 2012 by Leo Lei

Name: OPAQUE • PLATFORM

Designer: Bahbak Hashemi-Nezhad

Location: Tokyo, Japan

OPAQUE • PLATFORM is a minimalist store display located in Tokyo, Japan, designed by Bahbak Hashemi-Nezhad. The designers wanted to focus the space on the heritage, materiality, and quality of the products. Understanding the fast-pace nature of the retail environment, BH-N’s heavy focus on visual merchandising led to the creation of the PLATFORM shelving system. Explained by the designer,

“Inter-store menus and a discrete numbering system are used to provide alternative background information and in-store locations of the products.”

I’ve been to a few stores where the actual stock of the product is kept hidden in storage, and the focus is on each product individually. Most likely adopted from the minimalist optic store concepts, this style of visual merchandising places an unperceived emphasis on the value of each item. I like how there’s a “menu” of all of the items placed underneath their respective numbers. I want the number 7 combo.

About the Author – Leo Lei

My two passions in life are entrepreneurship and design. I started Leibal as a hobby while I was still studying in college, and it has transformed into a business I could have never imagined. Within design, I love all things minimal. Our focus is to promote as many designers to as many people as possible.

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