011 is a minimalist design created by Israel-based designer Naama Hofman. 011 is a pendant light made from two acrylic tubes illuminated by LED strips. The smaller tube is held in the center of the larger tube by a perspex ring. Hofman believes that we can surround ourselves with good and long-lasting objects, which are designed to inspire the way we perceive light, how it should look and how we can afford a different meaning to the word “Lamp”.