Jun 22, 2019 / Products
Either/Or Pendant by The Coast

Either/Or Pendant is a minimalist pendant designer by Los Angeles-based studio The Coast. Inspired by the poetic tactility of Kusari-doi – the ornate linked chains used to spout rainwater from the eaves of Japanese temples—the Either/Or Pendant elicits an ethereal beauty with soft ambient lighting akin to rainwater glittering as it washes down a delicate chain. A vertical assembly of precisely engineered steel frames connected by fine-spun gold chains, Either/Or Pendant is motion activated – each module adjusting in brightness as users move their hand near the light. The pendant comes in four finishes and is readily customizable in length to adjust to various environments. With The Coast, founder Paul Chan is looking to not only create beautiful buildings but also offer solutions to social problems he sees in today’s environment, exemplified in this series.