Leica M for (Red) is a minimalist design created by England-born designers Marc Newson & Jony Ive. After hundreds of iterations, the finalized Leica M will take part in the (Red) Sotheby's auction on November 23rd, 2013. The body and lens were ultimately machined from custom engineered alloy. Thousands of prototyped parts were made during the 85 days it took to create the camera. (6)

Leica M for (Red) is a minimalist design created by England-born designers Marc Newson & Jony Ive. After hundreds of iterations, the finalized Leica M will take part in the (Red) Sotheby’s auction on November 23rd, 2013. The body and lens were ultimately machined from custom engineered alloy. Thousands of prototyped parts were made during the 85 days it took to create the camera.