Trig by Rich Brilliant Willing

Posted on October 31st, 2012 by

Name: Trig

Designer: Rich Brilliant Willing

Location: New York, NY

Founded in 2007 by Alexander Williams, Theo Richardson and Charles Brill, Rich Brilliant Willing is one of America’s leading contemporary design companies. Based out of their Lower East Side Manhattan studio, RBW oversees every aspect of development from design, to production, to distribution. This way, they’re able to maintain their simple yet aesthetically pleasing design vision.

Trig is an adjustable LED floor lamp that boasts a simple, yet humanistic design. This unique lamp can illuminate it’s warm light from various heights (36” to 60”) through a dial mechanism making it ideal for multiple uses. Trig is constructed of a sand blasted, anodized aluminum material that gives it both a textured and durable quality.

With a simple tap of your finger on Trig’s flat shade you’re able to switch the light on and off. This paired with the lamp’s use of an innovative dial system and LEDs shows Rich Brilliant Willing’s devotion to cutting edge and modern design.

About the Author – Kyle Troutman

I was used to being around his closest contractor buddies and making the usual Home Depot trips with him on the weekends. So, instead of becoming a designer (or even an architect), editing and following design trends became my passion. I’ve worked at Country Living magazine, founded and edited a men’s magazine at my college, and now work in design PR.