Nära is a minimalist design created by Sweden-based designer Britt Jönsson. Perfumes used to be exclusive drops of gold, but it has become mass produced toxins that we use on our skin. Nära is an alternative to the chemical and synthetic fragrance being produced and used in beauty products today. Nära is the Swedish word for intimate and closeness. The essence of it is to seize and utilize the nature surrounding us. Flowers in the garden, trees in the woods or weeds peering through the cracks of the asphalt.