Urban Villa London is a minimalist house located in Brentford, England, designed by Grzywinski+Pons. Urban Villa is a 100 room hotel in west London. The property is unique in that it is a hybridization of a boutique hotel offering and an aparthotel — two programs that generally are mutually exclusive. The architects’ brief was to bring a design-led bespoke hospitality feel to a product that is traditionally anything but. An even bigger challenge for them was to attempt to do this within a portion of a newly built and largely residential tower that they found to be rather prosaic and sterile. They had to look hard to find any character within the existing environment and, where possible, tried to peel back the layers that were at odds with our intentions.