95sqm in the Marais is a minimalist apartment located in Paris, France, designed by Clément Lesnoff-Rocard. Called to operate this historical apartment transformation in the very center of Paris, the designer quickly considered this project as a topic of atmosphere and a reflection about Time. Chasing an out-of-time atmosphere would be the goal of this intervention. He created three guidelines as the foundation of this atmosphere: technique, ambience, and space. This triangle of vectors would then answer respectively to what he would consider as the starting landscape of any architectural project.

The apartment was old and dusty; intellectually attractive, poetically seductive, but out of topic in this environment, in an area where a square meter is sold for a year of an average worker’s salary. They changed everything as a result, while showcasing nothing. The paradox of being able to choose not to show everything suggests that you have more; a sort of Lutheran hypocritical modesty, of wealthy decency. The floor heats you, the walls heat you, light is dimmable and music is everywhere. Technique is everywhere but nowhere.

Photography by Simone Bossi