ENC is a minimalist space located in Hunan, China, designed by ZHIXIANG DESIGN. The redesign prioritizes a seamless integration of material, light, and structure to foster a lasting connection with its clientele. The storefront, featuring floor-to-ceiling glass windows, enhances the building’s visual permeability, drawing in street views and natural light while establishing a subtle connection with passersby. Inside, the use of warm wood and black marble speaks to contemporary femininity, layering textures and materials to create a balanced and inviting atmosphere. ENC’s spatial concept is grounded in flexibility and engagement. The layout invites exploration, with each zone dedicated to a different product line.

A prominent circular concrete display structure anchors the space, forming a centerpiece for clothing displays that blurs the boundary between art and commerce. The central pathway, flanked by carefully placed display walls, offers an evolving narrative that feels both cohesive and dynamic. On the second floor, the design retains the original exposed concrete beams, juxtaposed with layers of wood, stone, and metal. This fusion conveys a natural, almost organic aesthetic that enriches the space’s tactility and depth. A softly diffused ceiling light amplifies the textures, lending a quiet resonance to the space. Each detail has been carefully considered, from a streamlined cash wrap positioned on the upper level to a multi-functional live-streaming area, hidden behind sliding doors, that smoothly transitions between work and leisure modes.