GINZA innit is a minimal space located in Tokyo, Japan, designed by Schemata Architects. The site is located behind the Ginza Six building, just off Ginza Chuo-dori, and the studio felt the need to attract female customers especially in this fashionable location. Ginza, or perhaps most areas in Tokyo, are usually covered with grayish materials. In order to make the store stand out in such surroundings without changing the exterior appearance, they felt the need to use warm colors in the interior. Since the use of wood finishes in the interior was not permitted due to the restriction on interior finishes, they decided to use DI-NOC films. While they are chemical materials, considering the energy required for transportation and the final dismantling and disposal, the resulting carbon footprint would be less than that of natural wood. This project aimed to explore such realistic aspects. In terms of design, the architects explored ways of expressing wood patterns that are only possible with DI-NOC films, not with natural wood. The design features wide wall surfaces with wood patterns, countertops and shelves with pale wood patterns throughout.

Photography by Masato Kawano

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