Lash Hannam is a minimalist space located in Seoul, South Korea, designed by DISITTE. In a masterful exploration of materiality and light, this retail space elevates the simple act of trying on eyewear into an immersive design experience. The crowning achievement – quite literally – is the ceiling’s meticulous silver foil treatment, which transforms the overhead plane into a dynamic canvas of subtle reflections. This thoughtful material choice creates an ever-shifting interplay of light that responds to the movements below, much like the way eyewear itself plays with light and shadow.

The space draws deep inspiration from modernist principles, particularly evident in its carefully curated furniture selections. The presence of Dieter Rams-designed pieces and iconic Bauhaus-era elements from Vitsoe and Braun Audio speaks to a commitment to functional minimalism. These choices aren’t merely decorative; they establish a dialogue between the eyewear displays and their surrounding environment, creating what might be called a gesamtkunstwerk – a total work of art where each element reinforces the others.

The lighting design works in concert with the metallic ceiling to create varying atmospheric conditions throughout the day. As natural light shifts and moves across the silver foil surface, it produces a subtle choreography of reflections that transforms the customer experience. This sophisticated approach to illumination demonstrates an understanding that the presentation of eyewear requires more than just good task lighting – it demands an environment that celebrates the interplay between light, surface, and vision.

The integration of Rams-designed furniture pieces serves as more than a historical reference – it reinforces the brand’s commitment to enduring design principles. Just as Rams’ famous “less but better” philosophy revolutionized industrial design, this space suggests that true luxury in retail environments comes not from overwhelming opulence, but from thoughtful restraint and material authenticity.