Not Just Another Store is a minimalist showroom located in London, United Kingdom, designed by Me-jí. The design of the new retail space intended to communicate the brand’s transformation and location move, from a narrow space on the hectic Shoreditch High Street to a voluminous environment and more relaxed shopping destination. It has been meticulously designed to be inviting to passersby, encourage browsing and to give customers a relaxed shopping experience. The general intention is to impose the feeling of calmness and serenity to visitors.
The previous occupier of the space left a major imprint, this was carefully stripped back and tweaked to communicate the needs of the new client – previous fixings were modified, reused and made modular to encourage re merchandising. The focus was highly placed on durability and functionality, a material palette of dark steel, concrete, marble, glass and fabric were used throughout to give the space its look and feel. The main feature of the space is the “pod” – a space within the space, to be used for art installations, retail campaigns and workshops.
Photographs by Emily Marshall