Paperlux Store is a minimalist space located in Hamburg, Germany, designed by AENY. This venue, deeply rooted in a setting that has celebrated the art of bookbinding and meticulous craftsmanship since the 1950s, now invites paper enthusiasts to purchase their beloved items directly from their place of creation. Distinguished as a novel destination for paper goods in Hamburg, the Paperlux store presents itself as an innovative retail concept. It uniquely resides within the bookbinding workshop, representing a harmonious blend of historic charm and contemporary innovation. This integration is designed to honor the workshop’s longstanding heritage while embracing modernity.

The store’s design features a subdued palette dominated by soft, light grey tones, extending from the textured brick walls to the aged steel beams, providing a neutral backdrop that accentuates the vibrant array of products. The theme “In colours we trust” encapsulates the ethos of the in-house stationery collection, now vividly embodied within the retail space. A meticulously drawn line demarcates the transition from the polished retail area to the lively workshop, spanning the natural rubber flooring, walls, and ceiling, with even the vintage workshop lighting partially immersed in grey. Furniture within the store, including grey pigmented ash units, brushed stainless steel wall panels, and two central sculptural counters, showcases the stationery products. This bespoke furniture, defined by minimalist design and exacting craftsmanship, complements the store’s overall aesthetic.