Balance is a minimalist design created by Switzerland-based designer Nadine Fumiko Schaub. Balance is a mechanical kitchen scale which embeds a deeper meaning than its function. It is a subtile statement to our current society in which the consumer has lost the appreciation for objects. Balance tries to strengthen the emotional bonding between consumer and product through interactive sensation and through a storytelling product. Emotions affect how a consumer perceives his belongings, thus enabling for a long lasting relationship between user and product. (8)

Balance is a minimalist design created by Switzerland-based designer Nadine Fumiko Schaub. Balance is a mechanical kitchen scale which embeds a deeper meaning than its function. It is a subtile statement to our current society in which the consumer has lost the appreciation for objects. Balance tries to strengthen the emotional bonding between consumer and product through interactive sensation and through a storytelling product. Emotions affect how a consumer perceives his belongings, thus enabling for a long lasting relationship between user and product.