Bull’s Eye is a minimalist design created by Moscow-based designers Mukomelov Studio. This device has a minimalistic, easily recognizable design and compact dimensions. The high quality carrying sling fixation mechanism provides convenient use for any user and bicycle dimension. When not in use, Bull’s Eye can be fixated on the vertical framing of the bicycle, or below the seat. The device’s fixation and automatic reeling control is carried out with the help of a button, situated on the device’s side.